XML Mentioned in Mainstream Commercial

[W. Eliot Kimber]

This is completely non-technical, but I just saw a commercial in prime
time (Frasier, 8:00pm CST Thursday 3 Feb) that mentioned XML. I didn't
catch the company (some e-business something or other), but it shows
three people in an elevator, two talking about the third, saying "He
probably doesn't even know what X M L is [they twitter]". 

This was a moment I've been waiting for for a long time--the mention of
XML in some completely mainstream, non-technical context.

Cheers,

E.

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